Lindsay Finkelstein's
Question: What significance does the continuing development of digital media technology have for media institutions and audiences?
As technology advances, the easier it will be to access digital media, like movies and video games. Other forms of digital media, for example, social media apps, like Snapchat and Instagram can help share information on a global scale as to how to easily access movies and video games, and other forms of digital media. Nowadays, most of the population that have access to a mobile device will also have access to social media. This, in turn, makes it essential that media institutions take advantage of the number of people on these apps. For example, Disney Plus has its own Instagram account, as well as 10 to 15 other accounts for Disney Plus in other countries. This is good for marketing because millions of people see their accounts every day and because of the marketing for their new Marvel show “WandaVision” and the Star Wars show “The Mandalorian”, as of November 2020, they have an estimated 30-million and growing U.S. subscribers. This number, as well as other streaming services numbers, will continue to grow as long as digital media technology continues to grow.
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